Do Artists and Designers Need Their Own Brand?

Short answer: Absolutely, yes.

When it comes to branding, one of the most common misconceptions about branding is that branding is “just a logo” or that “artists are their own brand” – which neither is true.

In this guest article I wrote for Color-Coded Creative, I further explain the distinction between branding, identity and logos – and talk about why each is important for creatives, artists and designers to further their career or business.

Read the full guest article on Color-Coded Creatives.

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